Roppongi Hills

Choi Jeong-Hwa, “Love Me” Town Installations

Love Me, 2013

October 21 (Fri) 17:30 - October 23 (Sun) 6:00
Roppongi Hills West Walk 2F Southern Atrium
[Participation fee]
Glossy pink fabric is used to create a balloon shaped like a giant pig with wings on its back. The wings on the pig’s back gradually move as if these were breathing, providing an entertaining scene to all who see it. In Korea, a pig symbolizes good fortune, wealth and prosperity, and the pig's pink fabric and the form of a balloon, which is empty, may reflect issues faced in modern society such as the emptiness of mass consumer society. It is a piece that is not only entertaining, but also provides an opportunity to re-examine the way we live.


Choi Jeong-Hwa

Born in Seoul in 1961, he is a leader in the South Korean contemporary art scene, known for his colorful and dynamic installations of enormous balloons that fill spaces. He also works internationally as an art director and interior designer. He has held numerous solo and group exhibitions in Asia, Europe, and America.