Heyday is a videogame set in a candy-coated dream world filled with ecstatic fanfare. In the scene, sugary iconography piles up and overwhelms screen space until awkward physics simulations glitch it apart. Heyday riffs on the design tropes used by social media and advertising platforms aimed to create snap engagements. It puts these mechanics into overdrive to consider for better or worse how they are used to trigger emotional responses.
Matthew Keff is an artist creating audiovisuals that take form in motion, interactive and installations. Thinking over digital life and feelings, these works squish together sugary aesthetics found in network and videogame culture.